Effective Date: July 1, 2025.
This Privacy Policy (the “Privacy Policy”) explains how GAC Media, LLC and its parent, subsidiaries and affiliates (collectively referred to herein as “GAC”, “we”, or “us”) may collect, use, and disclose, or otherwise process personal information we receive through our websites, including but not limited to gacmedia.com, greatamericanfamily.com, greatamericanliving.tv, greatamericanpress.com, and pureflix.com (each, a “Site”), our Mobile Applications including but not limited to the PureFlix app, GFAM Movie Checklist app, and the GFAM+ app (collectively referred to herein as the “Mobile Apps”), and our Pure Flix streaming platform (the “Platform”). The Sites, Mobile Apps, and the Platform shall be collectively referred to herein as the (“Services”). By using and accessing any of our Services, you consent to the collection and use of your personal information as described in this Privacy Policy and acknowledge and agree to the terms of the accompanying Terms of Service.
GAC creates and provides programming through our Services which include: Great American Family, Great American Living, Great American Pure Flix, and GFAM+. Some or all of the Services may include a messaging function to provide us directly with your thoughts about our programming, learn more about our shows and stars, and interact with each other. Our Services may give you tools to communicate with others one-on-one (“Messaging”) and to the public at large (“Posting”).
Personal Information We Collect.
Identifiers and Account Information. When you sign up for our Services, we collect personal information that you choose to provide us, which may include your name, address, email, phone number, username, and password. We may also collect information you choose to upload, sync, or import from a device (such as a contacts list or location) to your account.
Demographics and Interests. When you use the Services, we may collect certain demographic information from you, such as age and gender, and your interests and preferences.
User Content. When you participate in our Messaging, Posting, and other interactive features, we may collect content, communications, images, files, and other information you provide when you use our Services (collectively, “User Content”).
For more information about User Content, please see our Terms of Service. Please note that User Content, such as public posts, post contents and replies, are publicly displayed.
Your Purchase Transactions. If you make any purchases or engage in any other financial transactions through our Services, we collect information necessary to process the transaction, including payment information, such as your credit card or payment account information; authentication information; and billing, shipping; and contact details.
Information Collected through Your Device. When you download or access our Services, we may (depending on your device or permission settings) have access to certain information from your device, such as:
Information Collected from Other Parties.
We may engage vendors to provide certain interactive features when you access one of our Services. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature on a Service to assist you with your use of the Services and for other customer service purposes. By using these features, you understand that our vendors may process the information obtained through the feature to provide the Services on our behalf.
Our vendors and partners may disclose to us personal information that you submit to them. For example, if you use our features to find channels in your area, this may be facilitated by one of our vendors. When submitting information to a third party, you are subject to that third party’s terms of use and privacy policies. We may combine information that we have about you with information we obtain from such parties. We are not responsible or liable for the accuracy of the information provided to us by such third parties or for third-party policies or practices.
The Services may offer you the option to send a communication to a friend. If you submit the personal information of another person, you represent that you have obtained the authorization from that person to submit such personal information to us. The friend’s personal information you provide (e.g., name, email address) will be used to facilitate the communication. Your contact information and message may be included in the communication.
COOKIES AND OTHER TRACKING TECHNOLOGIES
We and our vendors may use cookies, pixels, and other technologies to collect information (collectively, “cookies”). Cookies allow a website to recognize a visitor’s device, record a visitor’s preferences, track pages that are popular on a website. Most web browsers are set to accept cookies by default, but you usually can change your browser setting to remove or reject cookies. Please note that blocking certain cookies when using the Site may prevent you from using some of the features on our Site. Additionally, by disabling cookies, you may invalidate opt outs that use cookies to recognize devices that have opted out.
There are a variety of tracking technologies that may be included in the Mobile Apps; these technologies are not browser-based like cookies and cannot be controlled by browser settings. These tracking technologies may use device identifiers or other identifiers such as “Advertising IDs,” or “SDKs,” to associate app user activity to a particular app and to track user activity across apps and/or devices. SDKs are blocks of code that may be installed in a Mobile Application to understand how visitors interact with the Mobile Application and collect certain information about the device and network used to access the Mobile Applications, such as the advertising identifier associated with your device.
Please note that we, or other parties, may collect personal information about your online activities over time and across different devices and online properties when you use the Services. Some web browsers may have settings that allow you to transmit “Do Not Track” signals. Our Services are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit: allaboutdnt.com. You may be able to opt out of certain interest-based advertising. To find out more about online advertisements and how to opt out of such advertising, please visit: youradchoices.com/appchoices, optout.aboutads.info, or thenai.org. Please note that opting out of cookies and other tracking technologies may limit personalized advertising, however, you may still receive advertising that is not customized to you.
We may use certain third-party technology vendors (such as Google, Meta, and Microsoft) in connection with your activity on certain Sites, including for advertising purposes and to understand details about your use of the Site (including referring URL, clicks, cursor movement, and scrolling activity). For more information on how Google Analytics uses data it collects, visit policies.google.com/technologies/partner-sites. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit: myadcenter.google.com.
We may use Microsoft’s services on our Site to assist us in providing certain advertising services. Please note that Microsoft processes personal information from visitors to our Site. Please see Microsoft’s Privacy Statement for more information about its data practices: privacy.microsoft.com/en-us/privacystatement. You can manage the data that Yahoo processes via our Site by visiting Yahoo’s privacy policy here.
HOW WE USE PERSONAL INFORMATION
We may use information collected via the Services for various purposes including to:
Process Your Request and Provide Our Services. We may use your personal information to process your registration and upload User Content. Our Services allow you to communicate and collaborate with others, and we use your personal information in providing those services.
Personalize Your Experience. We use your preferences, interests, and activities to customize your experience with our Services. We may also use your personal information to provide specific relevant marketing, promotional, and other content and information. We use your location information to tailor content for you.
Improve and Enhance Our Services. We may use personal information we collect to understand how our Services are used, analyze trends and conduct research, to develop and test new services and features. We may also use personal information to conduct troubleshooting activities, and to evaluate and improve our Services.
Advertisements. We may use your personal information to support our marketing and promotional efforts, including our efforts with third-party partners to market products that we believe may be of interest to you and to assist in measuring the effectiveness of our marketing.
Secure Our Services and Enhance Safety. We may use and monitor personal information to verify accounts and account activity, detect and prevent account takeover and malicious activity, detect and prevent spam, maintain the integrity of our Services, promote safety and security, combat illegal or harmful conduct, and comply with legal requirements, including valid requests from regulatory authorities or law enforcement.
Communicate With You. We may use your information to communicate with you within our Services, and through other means such as by email, text, call, or mail. We may use such information to provide customer support and respond to your inquiries.
For Legal Purposes. We may use the personal information to take certain action with regard to any suspected or actual fraudulent or illegal activity or activity that violates our policies. We may also use the information to comply with applicable laws, rules, regulations, and legal processes.
We may also use your personal information for any other purpose with your consent.
We will store information collected via our Services for no longer than is necessary for the performance of our obligations or to achieve the purposes for which the information was collected, or as may be permitted under applicable law.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose the information we have about you with our affiliates, business partners, and vendors. For example, we may use vendors to administer activities on our behalf, such as sending emails. We may also disclose your information with members of its corporate structure, including affiliates and joint venture partners, for their own direct marketing purposes. To the extent that we grant other parties access to information collected via your mobile device, they are expected to follow privacy practices no less protective than our practices to the extent allowed by applicable law. In addition, we may disclose personal information: (1) in the event we sell or transfer all or a portion of our business assets (e.g., further to a merger, liquidation, reorganization, or any other business transaction, including negotiations of such transactions); (2) as permitted or required by federal and state laws and regulations; (3) when we determine that disclosure is necessary or appropriate to comply with law or legal process or to protect legal rights, property, or safety; (4) to enforce our policies, terms, and agreements; or (5) with your consent or at your direction.
SWEEPSTAKES, CONTESTS, AND PROMOTIONS
We may offer sweepstakes, contests, and other promotions (each, a “Promotion”), including Promotions jointly sponsored or offered by third parties, which may require submitting personal information. If you voluntarily choose to enter a Promotion, your information, including personal information, may be disclosed to GAC, affiliates, co-sponsors, and third parties, including for administrative purposes and as required by law (e.g., on a winners list). By entering in any Promotion, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Privacy Policy. Please review those rules carefully.
SECURING YOUR INFORMATION
We have implemented appropriate technical and organizational security measures that are designed to help protect your information from unauthorized access, disclosure, use, and modification. Although we make reasonable efforts to provide a level of security appropriate to the risk associated with the processing of personal information, no system can be 100% secure and impenetrable and we cannot guarantee the security of your information collected through the Services.
YOUR CHOICES
Interactive Features. We want you to be in control of your information. In most cases, these controls are included directly in the Services themselves. For example, many of our interactive features provide the option to delete.
Publicly Disclose Your Information. The Services may permit you to post or submit User Content, including user profiles, audio or visual recordings, computer graphics, pictures, data, or other content, including personal information. If you choose to submit User Content to any public area of the Services, your User Content will be considered “public” and will be accessible by anyone, including GAC. Notwithstanding anything to the contrary, personal information included in the User Content may be used and disclosed by GAC and third parties to the extent consistent with this Privacy Policy or not prohibited by applicable law. GAC encourages you to exercise caution when making decision about what you disclose in such public areas.
Account Information. If you have a registered account with GAC and would like to update your contact information, you may do so by signing in to your account.
Marketing and Communication Preferences. You may have certain controls regarding our communication with you depending on the mechanism of communication.
Mobile Apps and Streaming Platforms. You can delete your data collected via the Mobile Apps and/or Streaming Platform by making a request through the delete account form or by sending an email to privacy@pureflix.com. You can revoke your consent to our data collection practices on the Mobile Apps and/or Streaming Platform and stop all future collection of data Mobile Apps by uninstalling the Mobile Apps or Streaming Platform on your device. Also, you may be able to exercise specific privacy choices, such as enabling or disabling certain features (e.g., location-based services or push notifications), by adjusting the permissions on your device. Note that uninstalling the Mobile Apps or Streaming Platform or changing your Mobile App permissions may not affect your user account or any information we previously collected via the Services.
CHILDREN’S INFORMATION
The Services are not directed at children under the age of 16 and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under the age of 16, we will delete that information in accordance with applicable law.
LINKS TO OTHER ONLINE PLATFORMS
We may provide a number of links that lead to other online platforms outside of the Services, including social networks operated by unaffiliated parties. This Privacy Policy applies only to the Services. Please note that if you visit an online platform that is not operated by GAC, that party may collect information about you. We are not responsible for the privacy practices of other websites or other online platforms. You should review the terms, polices, and settings of these online platforms to learn more about their data practices.
The Services may permit you to interact with online platforms operated by social networks. For example, you may be able to “like” GAC on another website or “share” content from the Services to other websites. (a “Social Feature”). If you choose to “like” or “share” content using a Social Feature, that information may be publicly displayed, and the other party may have access to certain information about you and your use of the Services. Similarly, if you interact with us through a Social Feature, we may have access to information about you (for example, if you “follow” our page on another website). Please note that if you mention GAC or our Services in your post on another website, that website may allow us to publish your post on the Services.
SUPPLEMENTAL NOTICE FOR RESIDENTS OF COVERED U.S. STATES
Certain states (including but not limited to California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia) have consumer privacy laws that provide their residents with certain rights related to their personal information. This Section supplements the other parts of our Privacy Policy and provides additional information for residents if these states, including how to exercise the rights available under the applicable state privacy laws. Capitalized terms defined in state privacy laws that are used in this Section shall have the same meaning as in the state privacy laws.
Unless otherwise noted, the disclosures contained within this Section describes our current practices and our activities in the 12 months prior to the Effective Date of the Privacy Policy.
Personal Information We Collect.
The chart below summarizes the personal information we may collect and why we may collect such personal information. Note that the specific pieces of personal information we collect about you may vary depending on the nature of your interactions with us and may not include all of the examples listed.
| Category of Personal Information | Purpose for Collection |
| Identifiers, including name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers. | To process your requests for products or services To communicate with your customer service To better understand how users access and use the Services To improve the Services To respond to user desires and preferences For research and analytical purposes To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account To detect, investigate, or protect against malicious, deceptive, fraudulent or illegal activity To tailor our content or otherwise personalize the Services |
|
Consumer Records, including name, signature, address, telephone number, education history, credit card number, debit card number, or other financial information.
This category includes the information described in California Civil Code § 1798.80(e). |
To process your requests for products or services To communicate with your customer service To respond to user desires and preferences |
| Commercial Information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | To process your requests for products or services To tailor our content or otherwise personalize the Services |
|
Characteristics Of Protected Classifications Under California or Federal Law, including race, religion, and gender.
|
To better understand how users access and use the Services To improve the Services To respond to user desires and preferences For research and analytical purposes To help maintain the safety, security, and integrity of our Services, databases, and other technology assets, as well as your account To detect, investigate, or protect against malicious, deceptive, fraudulent, or illegal activity To tailor our content or otherwise personalize our Services |
| Internet or Electronic Network Activity Information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet website application, or advertisement. | To better understand how users access and use the Services To improve the Services To respond to user desires and preferences For research and analytical purposes To help maintain the safety, security, and integrity of our Services, databases, and other technology assets, as well as your account To detect, investigate, or protect against malicious, deceptive, fraudulent, or illegal activity To tailor our content or otherwise personalize our Services |
| Geolocation Data, including real-time information about the approximate location of your device (GPS and network-based). | To help maintain the safety, security, and integrity of our Services, databases, and other technology assets, as well as your account To detect, investigate, or protect against malicious, deceptive, fraudulent, or illegal activity To tailor our content or otherwise personalize our Services |
| Professional or Employment Related Information | To maintain your application records and assess your eligibility for employment |
| Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information, including without limitation closed-circuit television images of visitors while on a GAC property and recorded phone calls. | To help maintain the safety, security, and integrity of our locations or property |
| Inferences, drawn from any of the information identified above. | To better understand how users access and use the Services To improve the Services To respond to user desires and preferences For research and analytical purposes To tailor our content or otherwise personalize the Services |
| Category of Sensitive Personal Information | Purpose for Collection |
| Personal information that reveals a consumer’s racial or ethnic origin | Voluntary survey data collected in conjunction with market research studies |
|
Personal information that reveals a consumer’s religious beliefs |
Voluntary survey data collected in conjunction with market research studies |
Sources of Personal Information.
We may collect the personal information described in the charts above directly from you when you provide us information in person, online, or through electronic forms; through our customer service number; automatically through our Services via cookies and other tracking technologies; when you visit one of our locations; and from our service providers, vendors and suppliers, our affiliates, or other individuals and businesses.
How We Disclose, Sell or Share Personal Information.
The chart below describes how we may disclose the categories of personal information we have collected about you.
| Category of Personal Information | Categories of Recipients | Purposes for Disclosure |
|
Identifiers |
Parent, affiliates, subsidiaries |
To process your requests for products or services |
|
Consumer Records |
Parent, affiliates, subsidiaries |
To process your requests for products or services |
|
Characteristics Of Protected Classifications Under California or Federal Law |
Parent, affiliates, subsidiaries |
To process your requests for products or services |
|
Commercial Information |
Parent, affiliates, subsidiaries |
To process your requests for products or services |
|
Internet or Electronic Network Activity Information |
Parent, affiliates, subsidiaries |
To perform services on our behalf (e.g., technical, analytical, web hosting, cloud hosting and Mobile Applications support, or other services on our behalf) |
|
Geolocation Data |
Parent, affiliates, subsidiaries |
To process your requests for products or services |
|
Professional or Employment Related Information |
Parent, affiliates, subsidiaries |
To process your requests for products or services |
|
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information |
Parent, affiliates, subsidiaries |
To perform services on our behalf (e.g., technical, hosting, cloud hosting, or other services on our behalf) |
|
Inferences |
Parent, affiliates, subsidiaries |
To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes |
|
Sensitive Personal Information |
Parent, affiliates, subsidiaries |
To process your requests for products or services |
Although we do not sell personal information in exchange for money, some of the ways in which we share personal information for advertising may be considered “sales” or “sharing” for targeted or cross-context behavioral advertising. We do not have actual knowledge that we sell or share the personal information of anyone under 16 years of age.
The chart below shows the categories of personal information we have sold or shared with third parties for targeted or cross-context behavioral advertising during the last 12 months. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age. You may have certain rights related to how we sell or share personal information.
| Category of Personal Information | Categories of Third Parties to which Information was Sold or Shared | Purposes for Selling / Sharing |
|
Identifiers |
Marketing, advertising, or social media companies |
Analytics, Advertising |
|
Internet or other electronic network activity information> |
Marketing, advertising, or social media companies |
Analytics, Advertising |
|
Geolocation Data |
Marketing, advertising, or social media companies |
Marketing, advertising, or social media companies |
|
Commercial Information |
Marketing, advertising, or social media companies |
Analytics, Advertising |
How Long We Keep Your Information.
How long we keep your information depends on the type of information, the purpose for which it is used, how sensitive it is, and other similar factors. We retain information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:
Where personal information is used for more than one purpose, we will retain it until the purpose with the latest period expires. We may also retain aggregated, anonymized, and de-identified information indefinitely. For more information about our retention policies, please contact us using the contact details included at the end of this Privacy Policy.
Note that information that you have made public with our Services made be retained by others who had access to that information through our Services even if we delete the information.
Your Consumer Privacy Rights.
Depending on your state of residency, you have the right to submit certain requests relating to your personal information as described below. To learn about which rights are available to you and to exercise your rights, please click here.
Please note that, if you submit privacy rights requests, we may ask you for specific information to help us confirm your identity prior to processing your request. Please follow any instructions provided and promptly respond to any follow-up inquiries so that we may confirm your identity and respond to your request. If you ask that we give you specific pieces of personal information or that we delete or correct certain types of personal information, we may apply heightened verification standards, which require additional proof of your identity.
Only you, or someone you authorize to act for you, may make a request related to your personal information. If you designate an authorized agent to make a request for you, you may still need to verify your identity directly with us before your request can be processed. If we decline to fulfill your privacy rights request, we will tell you why, unless we are not legally permitted to do so.
Right to Know.
You may have the right to know the following information:
(1) the categories of personal information we have collected about you, including
(2) the specific pieces of information related to you that we collected or processed.
Right to Delete.
You may have the right to request that personal information we collected from you, subject to certain exceptions. You can also directly delete most information we have about you through your account.
Right to Opt Out of Sales and Sharing of Personal Information.
You may have the right to opt out of the sale of your personal information and sharing of personal information for targeted or cross-contextual behavioral advertising. To submit such a request, please click here. If you would like to opt out of sale of your personal information and sharing of personal information for targeted or cross contextual behavioral advertising through tracking technologies, please select the “Manage Cookies” link in the footer of the GAC Site you wish to opt out. You may also opt out of targeted advertising / non-monetary “sales” of personal information through an opt-out preference signal, such as the Global Privacy Control. If you choose to use a browser-based opt-out signal, you will need to turn it on for each browser you use.
Right to Correct Inaccurate Information.
If you believe that the personal information we maintain about you is inaccurate, you may have the right to request that we correct that information.
Right to Limit Use and Disclosure of Sensitive Personal Information.
You may direct us to limit the use and disclosure of your sensitive personal information to uses/disclosures that are reasonably necessary to provide our goods and services, or as needed: to ensure security and integrity; to prevent fraud or illegal activity; for physical safety; for short-term, transient use, including for non-personalized advertising; to perform services on behalf of the business; and to verify or maintain the quality or safety of a service or device owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance such services or devices.
We will not discriminate against you if you choose to exercise any of your privacy rights.
Shine the Light.
Under California’s “Shine the Light” law (California Civil Code Section 1798.83), California users of our Services may ask us to provide the names of third parties to which they have disclosed certain personal information (as defined under the “Shine the Light” law) during the preceding calendar year for their own direct marketing purposes and the categories of personal information disclosed.
To make a “Shine the Light” request, you may send us requests for this information to GAC at 2301 East Lamar Blvd. Suite 410, Arlington, TX 76006. In your request, you must include the statement “Shine the Light Request,” and provide your first and last name and mailing address and certify that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. Please note that we will not accept requests via telephone, email, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.
Please note that your California’s Shine the Light law rights are distinct from other privacy rights and must be exercised separately.
INFORMATION FOR CONSUMERS OUTSIDE THE UNITED STATES
GAC is based in the U.S. and the information GAC and its Service Providers collect is governed by U.S. law. If you are accessing the Service from outside of the U.S., please be aware that information collected through the Service may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including Personal Information, in the U.S. as set forth in this Privacy Policy.
CANADA RESIDENTS
Additional Information about Certain Data Uses.
We do not use automated decision-making, including profiling, without human intervention in a way that produces legal effects concerning you or otherwise significantly affects you.
Making a Privacy Request.
You have the following rights with respect to your personal information:
You may submit these requests here. We may require specific information from you to help us verify your identity prior to processing your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to any legal or regulatory restrictions on disclosing this information. Please note, if you withdraw your consent, we may not be able to provide you with a particular product or service. We will explain any impact to you to help you with you decision.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will update the Effective Date at the top of this Privacy Policy. Your continued use of the Services following notice of the changes constitutes your acceptance of the changes, so we encourage you to review the Privacy Policy regularly.
CONTACT INFORMATION
If you have any questions or comments about this Privacy Policy, please contact us at privacy@pureflix.com.
© 2024 Great American PF, LLC. All rights reserved.
